Tuesday, 2 October 2012

Sex Sells

I’ve had it on good authority – sex sells.

No doubt it’s true. All those gorgeous models draped over cars, dabbing perfume behind their ears and seductively eating chocolate must be doing it for good reason.

I have business friends who have been persuaded to step outside their personal comfort zone to produce promotional material that has left them, quite frankly, 50 shades of red.

The marketers can’t all be wrong, so I’ve volunteered Gladys Costumier as our company sex symbol for Admiral Costumes.

Her name alone has a certain ‘Je ne sais quoi’, and she is more than happy to pose nude at the drop of a hat without complaint. She’s cheap and sassy, offers no opinion and will wear absolutely anything except trousers.

So if the following poster doesn’t make you want to pick up the phone and give us a call, then I don’t know what will.

01908 372504


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